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Why EMV?

EMV is about global interoperability and will help foster the adoption of newer technologies such as contactless, NFC or mobile.

Europe mandated EMV in 2005.

Major U.S. credit and debit card associations including Visa, MasterCard, Discover and American Express have announced roadmaps to migrate EMV to the United States.  In October 2015 fraud in “card present” transactions in the United States became the liability of the merchant instead of the card issuer if the merchant failed to invest in EMV technology.

VisaMasterCardAmerican ExpressDiscover
October 2012
Visa will extend the Technology Innovation Program (TIP) to merchants in the U.S. potentially allowing them to skip their annual PCI DSS validation for any year in which at least 75% of merchant Visa transactions originate from dual-interface EMV chip enabled devices—plus other qualification criteria such as being PCI DSS compliant.
October 2012
PCI Assessment relief takes effect
December 31, 2012
Discover will institute Fraud Liberty Shift for Diners Club International
April 2013
Acquiters/processors will be required to support merchant acceptance of EMV Chip Transactions.
April 2013
Acquirers and sub-processor mandate to fully process EMV transactions. Cross border Maestro ATM liability shift to non-EMV ATMs.
April 2013
Processors must be able to support American Express EMV clip-based contact, contactless and mobile transactions.
April 2013
Discover merchant acquirers, acquiring processors, and merchants must be certified as able to support the network data needed in contact and contactless EMV chip card transactions. The mandate applies not only in the U.S., but in Canada and Mexico.
October 2013
MasterCard Account Data Compromise (ADC) relief takes effect (50%). On this date, if at least 75% of MasterCard transactions originate from EMV-compliant contact and contactless POS terminals, the merchant is relieved of 50% of account data compromise penalties.
October 2013
Merchants will be eligible to receive relief from PCI Data Security Standard (DSS) reporting requirements if the merchants point-of-sale (POS) acceptance locations, where 75% of their transactions occur are enabled to process American Express EMV chip-based contact and contactless transactions.
October 2013
Discover will grant annual PCL audit waivers for merchants that process 75% of Discover Network transactions via terminals supporting both contact and contactless payments.
October 2015
The party that is the cause of a contact chip transaction not occurring will be financially liable for any resulting card present consultant fraud losses. Does not include automated fuel dispensers (AFD).
October 2015
MasterCard ADC relief takes effect (100%). On this date, if at least 95% of Master Card transactions originate from EMV-compliant POS account data compromise penalties MasterCard liability hierarchy takes effect (excluding fuel).
October 2015
American Express will institute a Fraud Liability Shift (FLS) policy that will transfer liability for certain types of fraudulent transactions away from the party that has the most secure form of EMV technlogym.
October 1, 2015
Discover will institute a Fraud Liability Shift (in U.S. Canada and Mexico). This Fraud Liability Shift policy will be a risk-based payments hierarchy that benefits the entity that leverages the highest level of available payments security.
October 2017
Deadline for automated fuel dispensers (AFD) to comply.
October 2017
Mastercard liability hierarchy takes effect for fuel dispensers.
October 2017
FLS takes effect for transactions generated from automated fuel dispensers.
October 1, 2017
Fraud Liability Shift takes effect for transactions generated from automated fuel dispensers.